ProSoft Technology’s Hilarious Video for Automation Fair® 2013 Wins Award

Bakersfield, Calif., June 26, 2014 – ProSoft Technology’s video promoting the company’s appearance at Automation Fair® 2013 has won an Award of Excellence from the APEX Awards.

The video – which stars ProSoft employees Cole Chandler and Ian MacIntosh – was made by ProSoft Technology videographer Michael Auffant.

“The awards were based on excellence in graphic design, quality of editorial content and the success of the entry in conveying the message and achieving overall communications effectiveness,” according to the APEX 2014 judges.

With daring humor, the video’s stars delivered the pertinent information about what Automation Fair® visitors could expect to see at ProSoft Technology’s booth – including the technology behind the company’s Ethernet to Belden® 9463 Blue Hose® Industrial Media Converter.

“Our promotional videos are like nothing you’ve seen in the automation industry,” said Danetta Bramhall, Commercial Marketing Manager at ProSoft Technology. “Rather than put you to sleep, they convey the fun environment at ProSoft – while also clueing you in to the exciting new products we offer. That personality and innovative nature was on display at Automation Fair® too – as was a cardboard cutout of Cole for all his fans.”

This is the second award ProSoft Technology has received for its Automation Fair® 2013 marketing campaign. At the EE Times and EDN 2014 UBM Tech ACE Awards in April, the company’s Marketing Department won a special Honorable Mention in the Marketing Team of the Year category for its work on the trade show.

See the video at and be on the lookout for our video for Automation Fair® 2014 later this year!

ProSoft Technology: Where Automation Connects

ProSoft Technology specializes in the development of industrial communication solutions for automation and control applications. Our primary focus is to provide a connectivity interface that links dissimilar automation networks as seamlessly as if they were all from the same supplier. Essentially, ProSoft Technology products act as an interpreter so data can flow easily between machines that speak different languages. ProSoft Technology products include plug-in interfaces for large automation suppliers’ controllers such as Rockwell Automation® and Schneider Electric®, as well as stand-alone gateways and industrial wireless solutions. ProSoft products can be found in nearly every industry that employs automation. Starting with one computer chip in 1988, ProSoft Technology now has over 400 products supporting more than 60 different industrial computer languages. Our goal is to support our customers from pre-sales through the entire life-cycle of the application. With 500 distributors in 52 countries and Regional Offices in Asia Pacific, Europe, the Middle East, Latin America and North America, ProSoft Technology is able to provide quality products with free technical support to customers worldwide. 

About the APEX Awards
The APEX Awards for Publication Excellence is an annual competition for publishers, editors, writers and designers who create print, Web, electronic and social media. Communications Concepts, Inc. sponsors the APEX Awards, and advises professionals who write, edit and manage business communications, on best strategies and practices. Concepts publishes business communication reports, including Writer's Web Watch, an e-report for professional communicators, and special reports on topics such as corporate writing and Web publishing.

In the Twenty-sixth Annual APEX Awards, awards were given in 122 individual categories, within 11 main categories including: newsletters; magazines, journals and tabloids; annual reports; print media; electronic media; social media; websites; campaigns, programs and plans; writing; design and illustration; and one-of-a-kind publications.